Pilsner Urquell’s response to craft beers

Date

2016

Authors

Macy, Bowen

Journal Title

Journal ISSN

Volume Title

Publisher

Bachelor of Commerce Best Business Research Papers

Abstract

The objective of this research paper is to explore the rise of craft beer in the Czech Republic and the various strategies Pilsner Urquell has responded with. This paper will study the history of the Czech Republic and the beer market to provide a background for the current state of the industry. Various microbreweries will be examined to uncover their competitive advantages and the factors for their growth and success. Furthermore, changes in consumer desires will be examined to further explain the rise of microbreweries. Pilsner Urquell will be studied to explain their domestic success and the steps they have taken to respond to the growth of craft beers and the unique market position taken by microbreweries.

Description

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Citation

Macy, B. (2016). Pilsner Urquell’s response to craft beers. Bachelor of Commerce Best Business Research Papers, 9, 71–81.