Pilsner Urquell’s response to craft beers

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dc.contributor.authorMacy, Bowen
dc.date.accessioned2024-07-23T22:56:00Z
dc.date.available2024-07-23T22:56:00Z
dc.date.issued2016
dc.description.abstractThe objective of this research paper is to explore the rise of craft beer in the Czech Republic and the various strategies Pilsner Urquell has responded with. This paper will study the history of the Czech Republic and the beer market to provide a background for the current state of the industry. Various microbreweries will be examined to uncover their competitive advantages and the factors for their growth and success. Furthermore, changes in consumer desires will be examined to further explain the rise of microbreweries. Pilsner Urquell will be studied to explain their domestic success and the steps they have taken to respond to the growth of craft beers and the unique market position taken by microbreweries.
dc.description.reviewstatusReviewed
dc.description.scholarlevelUndergraduate
dc.identifier.citationMacy, B. (2016). Pilsner Urquell’s response to craft beers. Bachelor of Commerce Best Business Research Papers, 9, 71–81.
dc.identifier.urihttps://hdl.handle.net/1828/16819
dc.language.isoen
dc.publisherBachelor of Commerce Best Business Research Papers
dc.titlePilsner Urquell’s response to craft beers
dc.typeArticle

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Bachelor of Commerce Best Business Research Papers, Vol. 09 (June 2016)
 
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