Building chains and directing flows: Strategies and tactics of mutual influence in stakeholder conflicts.

dc.contributor.authorZietsma, C.
dc.contributor.authorWinn, M.
dc.date.accessioned2010-06-09T18:56:40Z
dc.date.available2010-06-09T18:56:40Z
dc.date.copyright2008en
dc.date.issued2008
dc.descriptionThe final, definitive version of this paper has been published in Business and Society, Vol 47/Issue 1, pp. 68-101, March, 2008 by SAGE Publications Ltd./SAGE Publications, Inc, All rights reserved. ©en
dc.description.abstractThis article aims to deepen the understanding of the processes and specific actions aimed at influencing and shaping business practices through dynamic stakeholder relationships. An inductive, longitudinal study of all players involved in a stakeholder conflict identified four clusters of influence tactics that were used by both secondary stakeholders and their target firms: issue raising, issue suppressing, positioning, and solution seeking. The stakeholders studied built elaborate influence chains and worked to direct influence flows. The study contributes to stakeholder theory by offering a refined understanding of both bilateral and mutual-influence tactics, expanding the theory's focus beyond bilateral relationships, and highlighting the use of dependence relationships among multiple embedded organizations to build influence over a specific target, and more generally, an organizational field. These findings are discussed in light of work on social movement organizations and institutional theory.en
dc.identifier.citationZietsma, C. & Winn, M. (2008). Building chains and directing flows: Strategies and tactics of mutual influence in stakeholder conflicts. Business and Society, 47(1): 68-101.en
dc.identifier.issn1552-4205
dc.identifier.urihttp://hdl.handle.net/1828/2846
dc.language.isoenen
dc.publisherSage Publicationsen
dc.subjectstakeholder dynamicsen
dc.subjectinfluence chainsen
dc.subjectinfluence flowsen
dc.subjectinstitutional theoryen
dc.subjectlongitudinal studyen
dc.subject.departmentPeter B. Gustavson School of Business
dc.titleBuilding chains and directing flows: Strategies and tactics of mutual influence in stakeholder conflicts.en
dc.typeArticleen

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