Stiegl: Next on the agenda

Date

2011

Authors

Monk, Simon

Journal Title

Journal ISSN

Volume Title

Publisher

Bachelor of Commerce Best Business Research Papers

Abstract

This objective of this paper is to gain an understanding of how Stiegl has risen to become the largest privately owned brewery in Austria and develop potential consolidation and growth strategies for Stiegl to remain competitive in the future. This will be done by first utilizing the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Next, an analysis of both Stiegl’s positioning strategy and marketing mix will be undertaken. The analysis would help us frame the recommendations for Stiegl., including potentially partnering with an established multinational corporation in order to expand substantially outside the borders of a saturated Austrian market.

Description

Keywords

Citation

Monk, S. (2011). Stiegl: Next on the agenda. Bachelor of Commerce Best Business Research Papers, 4, 105–115.