Stiegl: Next on the agenda

Simple item page
dc.contributor.authorMonk, Simon
dc.date.accessioned2024-07-23T22:55:57Z
dc.date.available2024-07-23T22:55:57Z
dc.date.issued2011
dc.description.abstractThis objective of this paper is to gain an understanding of how Stiegl has risen to become the largest privately owned brewery in Austria and develop potential consolidation and growth strategies for Stiegl to remain competitive in the future. This will be done by first utilizing the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Next, an analysis of both Stiegl’s positioning strategy and marketing mix will be undertaken. The analysis would help us frame the recommendations for Stiegl., including potentially partnering with an established multinational corporation in order to expand substantially outside the borders of a saturated Austrian market.
dc.description.reviewstatusReviewed
dc.description.scholarlevelUndergraduate
dc.identifier.citationMonk, S. (2011). Stiegl: Next on the agenda. Bachelor of Commerce Best Business Research Papers, 4, 105–115.
dc.identifier.urihttps://hdl.handle.net/1828/16773
dc.language.isoen
dc.publisherBachelor of Commerce Best Business Research Papers
dc.titleStiegl: Next on the agenda
dc.typeArticle

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
monk_simon_bcomrp_2011.pdf
Size:
844.8 KB
Format:
Adobe Portable Document Format
Download

Collections

Bachelor of Commerce Best Business Research Papers, Vol. 04 (September 2011)
 
University of Victoria Libraries

We acknowledge and respect the Lək̓ʷəŋən (Songhees and Esquimalt) Peoples on whose territory the university stands, and the Lək̓ʷəŋən and W̱SÁNEĆ Peoples whose historical relationships with the land continue to this day.