Oral language comprehension of visual and non-visual media in high, medium and low frequency televiewers at the secondary school level
Date
1982
Authors
Waslenchuk, Judy Morton
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Abstract
The purpose of this study was to explore aspects of secondary students' oral language comprehension by seeking relationships among message presentation mode, televiewing habits and sex. It was carried out among 32 female and 60 male tenth grade students.
Prior to treatment, subjects' viewing frequency was surveyed for six weeks. High, medium and low frequency televiewing categories were determined. Half of the subjects from each viewing category were given a film; half were presented with an audio tape of the film's soundtrack. Subjects were tested for oral language comprehension by a multiple-choice, written test.
The findings indicated that there were no significant differences in test scores between treatment methods or viewing categories. There was, however, significant interaction; low frequency viewers produced higher mean scores of the audio mode and lower mean scores for the audio-visual mode. Although males viewed significantly more TV than did females, as determined by viewing categories, the same pattern of results was obtained for the male and female groups considered separately as for the total group. There were no significant differences between total male and female mean scores on the written test; nor were there differences between male and female mean scores for treatment or viewing category.