To Share or Not to Share: Exploring the depths of digital identity through an entrepreneurial lens

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dc.contributor.authorCrowder, Lillian
dc.date.accessioned2022-09-07T20:42:02Z
dc.date.available2022-09-07T20:42:02Z
dc.date.copyright2022en_US
dc.date.issued2022-09-07
dc.description.abstractAs founders build and grow their ventures, most establish an entrepreneur identity (Burke, 2016). Today, most founders create and make extensive use of a venture-specific website to support their firms. In advance of this study, we observed that some founders present a well-developed digital identity on their websites, while other founders do not. Existing identity research both online and offline offers little guidance to help explain this observed difference. Moreover, current research on online identity construction is highly fragmented (Huang et al., 2021). This study’s focus is on answering the research question: What accounts for the observed differences in founders’ digital identities online? We undertake to answer this question adopting a qualitative method, conducting 34 depth interviews with founders across Canada. This study’s findings will inform identity control theory (Marcia, 1993), and will help entrepreneur support organizations to better prepare entrepreneurs in managing their digital identities.en_US
dc.description.reviewstatusRevieweden_US
dc.description.scholarlevelUndergraduateen_US
dc.description.sponsorshipValerie Kuehne Undergraduate Research Awards (VKURA)en_US
dc.identifier.urihttp://hdl.handle.net/1828/14197
dc.language.isoenen_US
dc.subjectEntrepreneur
dc.subjectentrepreneurship
dc.subjectonline identity
dc.subjectonline self
dc.subjectdigital identity
dc.subjectValerie Kuehne Undergraduate Research Awards (VKURA)
dc.subject.departmentDepartment of Business
dc.subject.departmentPeter B. Gustavson School of Business
dc.titleTo Share or Not to Share: Exploring the depths of digital identity through an entrepreneurial lensen_US
dc.typePosteren_US

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