Individualism, collectivism and reward crowdfunding contribution intention and behavior
Date
2021
Authors
Shneor, Rotem
Munim, Ziaul Haque
Zhu, Helena
Alon, Ilan
Journal Title
Journal ISSN
Volume Title
Publisher
Electronic Commerce Research and Application
Abstract
The study examines the role of the individualism-collectivism (IDV) cultural dimension in reward crowdfunding contribution intentionality and behavior. An extended Theory of Planned Behavior framework is used for comparative analysis using survey data collected from users of national platforms from opposing cultures along the IDV dimension – China and Finland. Main findings suggest that: attitudes are positively associated with information sharing and financial contribution intentions in both cultures; collectivism enhances the effects of subjective norms on both intentions; behavior control is more strongly observed in individualistic cultures; and information sharing intentions are more strongly associated with contribution behavior in collectivistic cultures.
Description
Keywords
crowdfunding, culture, individualism, collectivism, Theory of planned behavior, intention, behavior, behavioral control, social norms, attitudes, alternative finance, China, Finland
Citation
Shneor, R., Munim, Z. H., Zhu, H., Alon, I. (2021). Individualism, collectivism and reward crowdfunding contribution intention and behavior. Electronic Commerce Research and Applications, 47, 1-14. https://doi.org/10.1016/j.elerap.2021.101045.