Individualism, collectivism and reward crowdfunding contribution intention and behavior

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dc.contributor.authorShneor, Rotem
dc.contributor.authorMunim, Ziaul Haque
dc.contributor.authorZhu, Helena
dc.contributor.authorAlon, Ilan
dc.date.accessioned2021-04-27T21:37:06Z
dc.date.available2021-04-27T21:37:06Z
dc.date.copyright2021en_US
dc.date.issued2021
dc.description.abstractThe study examines the role of the individualism-collectivism (IDV) cultural dimension in reward crowdfunding contribution intentionality and behavior. An extended Theory of Planned Behavior framework is used for comparative analysis using survey data collected from users of national platforms from opposing cultures along the IDV dimension – China and Finland. Main findings suggest that: attitudes are positively associated with information sharing and financial contribution intentions in both cultures; collectivism enhances the effects of subjective norms on both intentions; behavior control is more strongly observed in individualistic cultures; and information sharing intentions are more strongly associated with contribution behavior in collectivistic cultures.en_US
dc.description.reviewstatusRevieweden_US
dc.description.scholarlevelFacultyen_US
dc.identifier.citationShneor, R., Munim, Z. H., Zhu, H., Alon, I. (2021). Individualism, collectivism and reward crowdfunding contribution intention and behavior. Electronic Commerce Research and Applications, 47, 1-14. https://doi.org/10.1016/j.elerap.2021.101045.en_US
dc.identifier.urihttps://doi.org/10.1016/j.elerap.2021.101045
dc.identifier.urihttp://hdl.handle.net/1828/12879
dc.language.isoenen_US
dc.publisherElectronic Commerce Research and Applicationen_US
dc.subjectcrowdfundingen_US
dc.subjectcultureen_US
dc.subjectindividualismen_US
dc.subjectcollectivismen_US
dc.subjectTheory of planned behavioren_US
dc.subjectintentionen_US
dc.subjectbehavioren_US
dc.subjectbehavioral controlen_US
dc.subjectsocial normsen_US
dc.subjectattitudesen_US
dc.subjectalternative financeen_US
dc.subjectChinaen_US
dc.subjectFinlanden_US
dc.subject.departmentPeter B. Gustavson School of Business
dc.titleIndividualism, collectivism and reward crowdfunding contribution intention and behavioren_US
dc.typeArticleen_US

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